Imagine it’s a sunny day. The air is salty and warm and your marina should be buzzing. But it’s way too quiet. Slip rentals, boat storage and services aren’t filling up as they should (or how they used to.)

Competition. Staffing. Customer expectations. These are all challenges the typical marina business owner is facing in today’s world. Which means simply waiting for boaters to show up won’t cut it if you’re looking to grow your business every year.

Standing out in today’s competitive marine industry isn’t easy. With customer preferences evolving and digital platforms dominating how people search for (and book) services, your marina’s marketing strategy needs to exceed their expectations.

Marinas are more than just docking spaces, they’re the start of unforgettable moments on the water. But there’s a problem: nearly 8 out of 10 potential customers judge a business’s credibility based on its website.

Marketing a boat dealership online requires a campaign consisting of search engine optimization, content marketing, social media marketing, and paid advertising. Facebook ads for boat dealerships are a great way to make the initial connection with potential customers and follow up with those who express interest in purchasing a boat.